What is MakingBetter

We are designers at heart. We get giddy over discovering needs, unearthing layers of context and creating scaleable architecture that stretches beyond solving the problems of today. Call us AI coaches or xAPI consultants. Data strategists or community managers. We wear all those hats with pride. And it’s a look we pull off well.

How We Work

MakingBetter™ connects how people naturally work to outcomes sought by organizations. Putting the personality and personalization back into learning, education and organizational development. And we’ve had revolutionary results. Because these are revolutionary times in the world of technology. But all the tech in the world is useless without the right implementation.

Bring us your toughest challenges. The ones that keep you up at night. (Or at least make it difficult to nap.) We want to help you make life better. For you, for your employees and customers. Reach out and connect with us about what we could be doing together to help you make things better.

For those of you who prefer lists, we make measurable impacts through:

  • Data strategy, visualization and adaptivity
  • Product and User Experience Design
  • Architecture and Engineering Consultation
  • Lean Six Sigma Project and Change Management
  • Standards and Open Source Leadership
  • Content and Commercial Strategy
  • Experience Design and Facilitation
    • Conferences, Retreats, Workshops & Trainings
  • Community Management

What Motivates Us

As corny as it sounds, we’re motivated by making the world a better place, full of happier people who embrace their growth, curiosity and value. Especially those typically lost in the cracks of the education machine. We’re fortunate to work with clients who support this vision, making our work intrinsically motivating to us. We model to this ideal, we consult to it and we put on events to spread it across organizations, industries and the country.


Data is in Megan’s blood. (And on her skin in the form of a Fibonacci spiral tattoo.) Perhaps this is why she is such an effective data charmer—connecting learning, work and algorithms with data. In addition to creating badass feedback loops, she creates systems with predictive analytics, personalization and adaptive technology at their core to help people grow.

Megan has been at the epicenter of the xAPI community since the beginning—helping launch xAPI at Rustici Software—and growing and adapting to this ever-changing market. She has worked as a product manager for and with learning tech companies, major publishers and large organizations, leaving a trail of products and standards evangelists in her wake. Megan studied Information Design and Technology from SUNY Institute of Technology as a graduate student. She edited the book “Investigating Performance: Design and Outcomes with xAPI” as well as speaks and writes on advancing technology for Learning and Development.


Aaron has a lethal combination of experience designing and leading development with the big two eLearning standards (SCORM and xAPI), a past life as a K-8 librarian and an M.S. in Curriculum & Instruction from the University of Wisconsin. He has a knack for tackling wicked problems and delivering on big, innovative ideas.

Aaron doesn’t just have a passion for learning, collaboration and community building—he lives it—helming multiple communities-of-practice focused on design, technology, and/or learning, including one of the most successful Open Government efforts to-date. As the Chair of IEEE P9274.2.1, the xAPI Profiles Standards Working Group, he builds partnerships with other trade groups, open source efforts, standards and specification organizations around the world to improve the practice of Learning & Development internationally and across industries, through the development and advancement of technical, product and professional standards and certification programs. Both in his current role at Elsevier and through MakingBetter, he works with leaders, stakeholders and teams across industries (and countries) to work more effectively, achieve time and cost savings, and improve the practice of Learning & Development while building the capacity to innovate.